Yellow Poppy is an agency dedicated to commercialising talent to the benefit of both its corporate and celebrity clients.
The company was founded by Anna Bruce and Geraldine Woods, who shared the vision of a company which could use the pair's experience and extensive contacts to provide a highly professional yet friendly service.
Geraldine has more than 20 years' experience of high profile roles in television, and has worked with many of the industry's most influential and talented figures. From it's earliest days, and for a decade, she was involved with This Morning - one of the most influential programmes on British TV. As part of the production team, and later as Managing Editor, she worked with the country's premier talent both in front of and behind the camera .
During her three years as Deputy Director of Broadcasting for LWT Regional programmes, she commissioned new programming and recruited talent . She also has an established track record in talent management, representing some of the most recognisable and established names in both TV and radio.
Anna has a proven track record of dealing with high profile talent, brands, agencies and third parties. During a career, which has included spells at MTC (UK) Ltd, Gyro Group PLC, Mango Event Management and the BBC, she has been responsible for creating and managing major sponsorship packages, marketing and communication plans and event activity.
Anna is also highly experienced at developing career strategies for, and managing the profiles of, established names, including many sports and TV personalities. She has worked with a wide range of blue chip corporate clients and has developed the media careers of many of the UK's leading sports stars.