CASE STUDY: Peter Sawkins with Bottlegreen
Inspired to take up baking as an avid fan of The Great British Bake Off, Peter Sawkins went on to win the competition in 2020. When he used one of their products in a recipe on the show, Bottlegreen immediately saw an opportunity...
The Brief
Founded by husband and wife, Kit and Shireen in 1989, Bottlegreen are passionate about creating drinks of unrivalled quality. When the Bottlegreen team saw Peter Sawkins use their elderflower cordial in one of his GBBO bakes, they excitedly got in touch via Yellow Poppy to talk about working together.
The Campaign
Peter has collaborated with Bottlegreen to develop a whole range of recipes using their products. With cakes and special 'drinkable desserts', the recipes are showcased in engaging online content.
Results
Regularly presented to his 222K Instagram followers, the recipes also appear on Bottlegreen's website with Peter featured on the site's front page. The campaign has extended into PR activity with Peter and his creations making the pages of news media including The Independent and The Daily Express.
