The Yellow Poppy Team
Geraldine has over 20 years' experience in talent management and the television industry.
From its earliest days, she was part of the production team for This Morning, one of the most influential and genre-defining shows on British TV. As the programme’s Managing Editor, she worked alongside the UK's premier talent, both on screen and behind the camera.
Moving on to become Deputy Director of Broadcasting for LWT Regional Programmes, Geraldine commissioned new formats and recruited new talent. She has also represented some of the most recognisable and established names in television and radio.
Gerlaldine teamed up with Anna Bruce to establish Yellow Poppy Media in 2011. She has a special interest and expertise in the fields of broadcasting and publishing.
During a career which has included roles at the BBC as well as marketing and event companies, Anna has worked with high profile talent, blue chip corporate clients and leading brands and agencies.
Anna is also experienced in media relations and has helped to steer the careers and develop the profiles of many of the UK's prominent sports stars and personalities.
With skills encompassing talent management, creating sponsorship packages, developing communication plans and managing events, Anna has a particular interest in brand activations and corporate speaking partnerships for Yellow Poppy’s clients.
Kate joined Yellow Poppy from a wide and varied career background. With roles including music booker and even international fashion photographer, much of her experience comes from many years working within the television industry.
Kate is also highly experienced in new business development and contract negotiations. At Yellow Poppy, she focuses on contract management and client liaison.
Harriet has been managing brand and talent communications for more than 20 years. Having started her career in the music promotions industry, she has subsequently worked for a range of B2B and B2C PR agencies, developing digital and social capabilities as the digital landscape evolved. With broad in-house and agency experience, supporting brands such as STORM Watches, Pepe Jeans, Small Luxury Hotels, Paul Hollywood, and Olympians Sally Gunnell and Shaun White. Harriet’s main responsibilities include copy writing, creating and curating social media content, and digital communications programmes for Yellow Poppy and a number of our clients.
Robert has over 20 years experience in the digital media space with roles including New Media Commissioner at Channel 4, Head of Digital at FremantleMedia and MD of digital & branded entertainment producer, Zodiak Active. Robert now works with media owners, producers, brands and IP owners, to help with YouTube channel creation and management, branded entertainment, digital licensing & social media activation.
Suzy has over 15 years experience working with high profile talent, rights holders and brands to deliver first class, mutually beneficial partnerships. She is skilled in strategic planning, brand management and contract negotiation.
As Head of Commercial Activities at The Prince’s Trust, Suzy was responsible for the delivery of iconic events such as Party in The Park and Fashion Rocks.
During her six years at Simon Fuller’s 19 Entertainment, Suzy worked closely with David Beckham to manage his global endorsement programme. She oversaw his participation in global advertising campaigns working with the likes of adidas, COTY, Emporio Armani, P&G and Yahoo!
Suzy went onto set up the licensing division of Romelle Swire where she established brand extension programmes for Paul Hollywood, Julien Macdonald and Melissa Odabash amongst others. Latterly she worked at CAA-GBG Brand Management Group and was responsible for the UK Brands and Entertainment division.