Yellow Poppy Media join forces with Social Chain & Castello Cheese
Yellow Poppy Media have been working closely with social-first marketing agency Social Chain to provide foodie talent for their Elevate the Everyday campaign for FMCG brand Castello Cheese. Former Bake Off contestants Rahul Mandal and Mark Lutton have both been signed for the Spring campaign, which sees them create exclusive recipes for the brand which they will share across their social platforms. For more details on the campaign follow @bakewithrahul and @thebakingbuddha on
Nancy Birtwhistle To Appear at Aye Write - Glasgow’s Book Festival
We are pleased to announce that best-selling author Nancy Birtwhistle will be appearing at Aye Write, Glasgow's Book Festival. Following the incredible success of her 2nd book Clean and Green, Nancy will be appearing alongside Jen Gale, author of The Sustainable(ish) Living Guide, for a virtual event titled Eco Tips for Your Home and Family. The event will be streamed live on May 21st at 11.45am and will be available to watch for three weeks after the broadcast. Tickets are a
Rahul Mandal Partners with Panasonic
Former Great British Bake Off winner Rahul Mandal is partnering with Panasonic to showcase their new bread maker for their Ideas Kitchen campaign. Rahul will use his knowledge as a scientist to create several exclusive bakes for Panasonic, each full of flavour, beautiful and structurally elegant. His first recipe is a Seeded Tahini Rye Bread. Rahul says, ‘I love my work as a research scientist and I think baking is a combination of physics, engineering and chemistry. Baking a
Headline has acquired Closer to the Edge: Climbing to the Ends of the Earth by Leo Houlding
Headline Publishing Group has acquired Closer to the Edge: Climbing to the Ends of the Earth by mountaineer and adventurer Leo Houlding, from Yellow Poppy Media. Closer to the Edge, which is due to be published in September 2022, is billed as an "emotional, riveting, colourful and exciting" insight into Houlding's extreme life. The author started climbing at 10 years of age in the Lake District and was the youngest person and first ever Briton to climb El Capitan in Yosemite
Mark Lutton Joins The Ration Challenge for Concern Worldwide UK
Former Great British Bake Off contestant Mark Lutton is going to take part in the Ration Challenge, which involves him living on the same rations as a Syrian refugee for one week. The Ration Challenge is an initiative run by Concern Worldwide (UK) in partnership with Australian NGO Act for Peace. Mark will show solidarity with Syrian refugees by eating the same rations as those distributed to Syrian refugees in camps in Jordan from the 9th -15th May. The rations are just a sm