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Yellow Poppy Media join forces with Social Chain & Castello Cheese

Yellow Poppy Media have been working closely with social-first marketing agency Social Chain to provide foodie talent for their Elevate the Everyday campaign for FMCG brand Castello Cheese.

Former Bake Off contestants Rahul Mandal and Mark Lutton have both been signed for the Spring campaign, which sees them create exclusive recipes for the brand which they will share across their social platforms.

For more details on the campaign follow @bakewithrahul and @thebakingbuddha on Instagram, and for more information on talent partnerships please email


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