Pan Macmillan reveals the name, logo and first acquisitions of the new imprint dedicated to sustainability headed by Bluebird publisher Carole Tonkinson.
Hockley Raven Spare, Commissioning Editor at Bluebird, has acquired world rights to Clean and Green: 75 Hints and Tips for a More Sustainable Home by Nancy Birtwhistle, from Anna Bruce at Yellow Poppy Media. Birtwhistle rose to prominence as the winner of the Great British Bake Off in 2014, and has attracted legions of fans on Instagram for her eco-friendly cleaning tips. Clean and Green will publish in March 2021.
Anna Bruce says: ‘We are delighted to be working with the team at One Boat to bring Nancy’s no-nonsense, simple, eco-friendly tips to life. Hockley and her team have a passion for the project that has been evident from the start and we can’t wait for Nancy to help make everyone’s cleaning a little greener!’
Hockley Raven Spare says: ‘Clean and Green is the answer to the problem of cleaning our homes with knock-on effects to both our immediate and wider environment in mind. Nancy shares genius hints, tips and cleaning recipes that will have readers wondering why they hadn’t considered these easy eco-friendly swaps and tricks before.’