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Black & White Acquires The Rights to Serena Baker’s First Book

We are so excited to announce the first book for Serena Baker, winner of The Great British Sewing Bee 2021.

Black & White Publishing, an imprint of Bonnier Books UK, has acquired the rights to Baker’s first book and we are delighted to be working with them.

Celebrating Serena’s passion for repurposing, Serena Sews is a how-to on creating sustainable styles. Readers will find stunning photography and designs with projects for every level.

Serena is the youngest ever winner of The Great British Sewing Bee at 22 years old, praised by the judges as the ‘most technical seamstress’. She studies medicine at the University of Edinburgh but is self-taught in the craft of sewing. Her blossoming style and passion for sustainability created show-stopping designs on the BBC One show. Serena Sews is her first book.

Alison McBride from Black & White said: “Serena wowed the judges with her artistic flair and inspired a wave of sewers in the process. Bringing fresh life back into the craft, Serena became loved by viewers new and old. Serena has encouraged so many people this past year to find happiness in the hobby and we are really excited to be working with her to share her talent. Serena Sews is full of unique projects and fantastic tips to becoming more sustainable. Whether you’re new to it or a seasoned sewer, this book has lots of inspiring things for you to do.”

Serena said: “Writing this book has been such an overwhelming, exciting, and fun experience. The process from designing these patterns, to sewing the garments and finally, writing the words, has consumed my thoughts for many months. I cannot wait to see the finished article and to share my sewing journey and designs with the world”.

Serena Sews will be published in June 2022. For more information please contact


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